A Basing Bakes
A Basing Bakes was started in 2012 by Helen Lang who has a long history in the catering industry. Helen started as a school cook, then progressed to an agency chef and was later employed by a local golf club in their kitchen. When Helen decided to set up her own baking business, the difficulty was deciding which route to go down.
To begin with, Helen was baking primarily regular goods made with wheat flour, but she started to get requests for gluten free products. As time progressed, she heard from several friends who had Coeliac disease; they said that they couldn’t find good quality gluten free products on the high street. After looking into this and indeed trying some of these GF goods, she decided to start producing her own GF products alongside the regular goods.
The demand for GF food was so high, that in 2015 she made the decision to produce solely GF goods, and made a second kitchen dedicated to gluten free baking. She continued to sell to retail outlets until the end of 2017 and in 2018, A Basing Bakes joined Hampshire Farmer's Markets. Consequently, HFM is now the primary route to market for A Basing Bakes.