Hampshire Farmers’ Markets report increase in meat sales in the aftermath of horse meat scandal Hampshire Farmers’ Markets report increase in meat sales in the aftermath of horse meat scandal

hfm-increase-meat-salesHampshire Farmers’ Market Chairman Toby Bowtell reports an increase in the sales of fresh meat at the not-for-profit, community interest organisation’s recent markets throughout the county and commented: “We have had some cracking markets over the last few weeks, with shoppers buying well, especially meat products, with more shoppers coming specifically to buy fresh meat to cook their own meals from scratch. Many shoppers are saying they have chucked out the supermarket ready meals because they want to know where their food is coming from and that it is genuine locally produced and be assured of what they are serving to their families. Many of our new visitors are saying how much they enjoy the friendly atmosphere and the chance to talk to the producers. Since the recent food scandal we are also seeing a broader range of visitors to our markets including younger shoppers. ”

HFM Business Manager Alex Hanford commented on the benefits of buying direct from the producers at the markets and said: “Our meat producers selling beef, pork, lamb, water buffalo, goat, poultry and game supply produce that is fully traceable from stock that has been cared for with the highest levels of animal husbandry and welfare, ensuring the best quality and taste, with lots of sampling opportunities so people can try before they buy. We are also certified by FARMA the National Farmers Retail and Markets Association.”

“Visitors to the market are also surprised by the affordability of the food as the savings in middleman cut are passed onto customers. We have carried out extensive price comparison surveys over recent months and we are amazed at the large number of items that are actually cheaper than the supermarkets. The benefits of the markets to the local economy and environment also include reduced food miles and helping to maintain local rural jobs,” continued Alex Handford.

The Hampshire Farmers’ Markets are held regularly across Hampshire in Alton, Andover, Cosham, Elvetham Heath, Emsworth, Petersfield, Romsey, Southsea and Winchester.

“Our most recently launched market at Emsworth last week, attracted larger numbers of visitors than we expected and was very well received by the local community,” concluded Toby Bowtell.

The markets sell a broad range of produce including award winning cheeses, meat, poultry, game, fish, fresh fruit and vegetables, eggs, cakes, artisan breads, pastries, vegetarian food, honey, preserves, chutneys, relishes, chilli jams, sauces, rapeseed oil, dairy produce, goats produce, fruit juices, mead, wine, beer, cider, lavender, soaps, dog treats, wood products and seasonal plants.

The markets have various ‘to go’ food including hog roasts, water buffalo burgers, breakfast baps, soups and some have a coffee stall and seating areas.

Visit the Hampshire Farmers’ Markets website for more information www.hampshirefarmersmarkets.co.uk .


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For more information on this press release, images or to arrange an interview – contact

Lynda Lawrence, Lynda Lawrence PR on 01420 87489

or Alex Handford on 01420 588671 or mobile 07909 521745.

HFM Chairman Toby Bowtell can be contacted on 01420 588418

Editors Notes
  1. For more information on this press release, please contact Alex Handford (Business Manager) or via email to: alex@hampshirefarmersmarkets.co.uk
  2. Hampshire Farmers’ Markets website can be found at http://www.hampshirefarmersmarkets.co.uk.
  3. Hampshire Farmers Markets is a community interest not-for-profit limited company.
  4. Hampshire Farmers’ Markets are certified to the National Farmers Retail and Markets Association – FARMA